Volvo's partnership with Disney stemmed from the movie studios sponsorship of a yacht in a Volvo-backed ocean race. Above, a piratical XC-90.
Volvo Stages Treasure Hunt to Promote Disney 'Pirates' Movie
"Volvo plans to stage a worldwide treasure hunt online as part of its global sponsorship of Walt Disney Co.'s much-anticipated sequel 'Pirates of the Caribbean: Dead Man's Chest.'"

No comments:

Post a Comment