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Techcrunch » Blog Archive » Omniture Announces Marketing 2.0 Analytics Tool: "Omniture is an online marketing analytics company. Genesis is a measurement, performance, and integration tool. Integration being the key buzzword of the event. In this case, integration refers to the ability to understand how various online campaigns perform both together and separate, and making marketing purchases accordingly.

Are marketers not doing that? Forrester analyst Char VanBoskirk presented data showing that they don’t. Instead, she said that most marketers subscribe to the more-is-more theory.

“Users know how to filter out messages with spam filters and pop-up blockers. So how are most marketers responding to this challenge? They just send more messages,” VanBoskirk said."