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Microsoft Launches Clickable Video Ads for Kohl's: "If the Daisy Fuentes shirt in that online video ad looks like something you'd want to buy, go ahead and click it. Microsoft has made it possible for viewers watching ads for Kohl's department stores to click the images they like for more information, or even buy the items directly from Kohls.com.

The Video HyperLink (VHL) technology was developed by Microsoft's adCenter Labs, and is the group's first stand alone product. The Kohl’s ad (click to view) is currently running only on the MSN Video portal."

Kohl's and Microsoft have launched spots that let you click on specific items (in this case clothing) while watching the commercial.

This is online-only at the moment. Remember though, Microsoft is deep into Gaming via Xbox Live. Plus MS is going deep into on-demand video via your TV at home. Also, MS is delving into TV via your smart phone/PDA with Windows Mobile (like the Moto Q and Palm 700W, for example).

All this adds up to clickable commercials on three screens - Internet, TV and phone.

Not a pipe dream. It's already here.