The Coming Ad Revolution - WSJ.com

Esther Dyson can kick your ass before breakfast. We should take heed of what she predicts in this WSJ opinion piece. Remain skeptical only inasmuch as reason mandates. Change is in the air. It's going to take big brains to figure out how to sort this out.

While the big news in the online world focuses on Google, Yahoo and Microsoft, a more profound revolution is taking place on the online social networks: The discussion about privacy is changing as users take control over their own online data. While they spread their Web presence, these users are not looking for privacy, but for recognition as individuals -- whether by friends or vendors. This will eventually change the whole world of advertising.

The Coming Ad Revolution - WSJ.com

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