MediaPost Publications - Millions Unprepared For 2009 Digital TV Switch - 02/18/2008

Follow me here ... If younger people are less prepared for the digital TV switchover, then they will turn more readily to the Internet for more of their entertainment needs. Of course, they already are. The recent writer's strike moved that needed as well.

Demographically, older Americans ages 55 and up are more ready than younger TV viewers. Among viewers age 35 and under, 12.3% are not ready for digital conversion. For viewers 35-54, the percentage is 9.6%. Only 9.4% of viewers 55 and older aren't ready for the digital change to occur next February.

MediaPost Publications - Millions Unprepared For 2009 Digital TV Switch - 02/18/2008

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