Polo Ralph Lauren Launches Interactive Window Shopping: "Polo Ralph Lauren Corp., New York, has launched an interactive window shopping experience at its Michigan Avenue Flagship store in Chicago that allows customers to shop from outside of the store with the touch of a hand, 24 hours a day. The Chicago interactive window follows the company’s successful launch of an interactive window at Ralph Lauren’s Madison Avenue store, where similar technology was employed to create a U.S. Open tennis themed window."
Cyber Monday to Attract 61 Million Consumers: "According to a Shop.org survey conducted this weekend by BIGresearch, 60.7 million consumers plan to shop online from home or at work today in what is expected to be one of the biggest online shopping days of the year."
MediaPost Publications - Pew: Podcast Audience Doubles - 11/24/2006: "ABOUT TWICE AS MANY WEB users are downloading podcasts now compared to six months ago, according to new data from the Pew Internet & American Life Project.
Twelve percent of Web users surveyed in August said they have downloaded a podcast--up from 7% who said the same in a survey conducted between February and April. Those numbers appear to be higher than what was reported in July by media measurement company Nielsen//NetRatings, which found that 6.6% of U.S. adult Web users had downloaded a podcast in the last 30 days.
Pew attributed the increase to the surge in MP3 ownership as well as the vast amount of content now available--more than 26,000 podcasts and 1 million episodes, according to the report."
Study questions popularity of iPod video | CNET News.com: "Less than 1 percent of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2 percent.
Even measured by duration of consumption, where 30- or 60-minute TV shows might seem to have a built-in advantage over three-minute songs, video comprises just 2 percent of total time spent using iPods or iTunes among iPod owners. Video iPod users consume video 11 percent of the time."
MediaPost Publications - Study: Web Users More Likely To Stream Video Than Download - 11/20/2006: "CONSUMERS TYPICALLY ONLY PLAY 15% of an entire online video or audio, according to a study commissioned by online audio and video search engine Podzinger. The study also indicated that consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often. The study also found that consumers are almost six times more likely to play content online than to download it, and that entertainment accounts for 36% of all online video play, but only 6% of available video. The Podzinger survey was conducted by market research firm Pathfinder Innovation in one-on-one interviews in September in U.S. markets including Cambridge, MA, Chicago, and Los Angeles."
Interactive Television - TV - Report - New York Times: "“It’s not like I’m sitting there being the couch potato.”
Like lots of other Americans, she rents a digital video recorder, which allows her to time-shift her favorite shows, and she can choose from hundreds of movies on demand. But in other regards Ms. Smith is ahead of the curve.
She is one of 160,000 Time Warner subscribers who, as part of a broad experiment, are living with what may well be the future of television: souped-up interactivity. As a result she gets to choose not just when she wants to watch certain programs, but to a greater or lesser extent what those programs look like on her screen — what news to magnify and what personalized information to call up, where to go deep and what to skip.
If she’s watching CNN or CNBC, she can select short video clips on the latest headlines or market news, just as she might while clicking her way around a Web site. When she can’t sleep, she can turn to the Weather Channel, click on an icon and dip into one of the network’s “Storm Stories,” the popular compendium of meteorological havoc."
Socializer
I'm totally blown away by how many aggregator tools have launched. This service, Socializer, aggregates the aggreators so you can "social bookmark" on no fewer than 45 sites. Yowch!creativepro.com - Major Search Engines Unite to Support a Common Mechanism for Website Submission: "In the first joint and open initiative to improve the Web crawl process for search engines, Google, Yahoo! and Microsoft today announced support for Sitemaps 0.90 (www.sitemaps.org), a free and easy way for webmasters to notify search engines about their websites and be indexed more comprehensively and efficiently, resulting in better representation in search indices. For users, Sitemaps enables higher quality, fresher search results. An initiative initially driven by Yahoo! and Google, Sitemaps builds upon the pioneering Sitemaps 0.84, released by Google in June of 2005, which is now being adopted by Yahoo! and Microsoft to offer a single protocol to enhance Web crawling efforts.
Together, the sponsoring companies will continue to collaborate on the Sitemaps protocol and publish enhancements on a jointly maintained website www.sitemaps.org, which provides all of the details about the Sitemaps protocol."
American Copywriter: White pants hunting.: "If the new Web has given us nothing else, it has at least enticed old brands to try to learn new tricks. I'd put that in the category of things that don't suck."
Yahoo Buys Site for Staging Online Contests - New York Times: "Yahoo is acquiring Bix.com, a site that allows users and advertisers to create, enter into and judge online contests. The deal is an attempt by Yahoo to bolster its offerings in social media, an area where it has struggled to compete with sites like MySpace and YouTube."
Old People Like Web Video! - Forbes.com: "The online video audience is older than you might think. And Internet users are still much more likely to tap out an e-mail or play a game than watch a clip.
Those were some of the details in a snapshot of the Internet video market presented Tuesday by eMarketer senior analyst David Hallerman. The analyst used his company's data, along with numbers from other research firms, to sketch out a somewhat surprising picture."
Comedy Central tweaks video platform | Tech&Sci | Internet | Reuters.com: "With uncertainty looming over its presence on YouTube, Comedy Central is refining its broadband video strategy.
The network is launching a revamped version of its online programming platform, MotherLoad, this month with a new syndicated video player at its heart, the network said Wednesday.
MotherLoad will be integrated deeper into Comedy-Central.com while offering a syndication capability allowing users to grab and embed their favorite clips for posting on their own Web pages. The new video player is part of a makeover of the channel's Web site."
CopyBot anger rises - Second Life Insider: "There is a furore going on in the SL forums because libSL have produced a CopyBot which allows complete copying of prim objects with textures and animations, which makes the copier the creator of the object, and have seen fit to release this on the community.
The geeks of libSL react with surprise that anyone could think that this might be used for evil purposes, and helpfully suggest that a DMCA takedown notice will solve the problems it creates. libSL for those who haven't come across it before, is the Linden-supported project reverse engineering SL's code for the good of the community ... or so they would have us believe. In their words: libsecondlife is a open source software project to allow the creation of third-party Second Life applications. They have also been a haven for griefers and exploiters, and many of those have been banned."
MediaPost Publications - Madison Ave: Web Ads Perform Better For Direct Response Than Branding - 11/15/2006: "'Online advertising provides nearly instantaneous metrics, which has led most of us to view online as a direct response medium,' one agency told researchers. 'We know that online ads also have solid brand building power, but this is often overshadowed by TV and other media that promote brand building power because they can't claim more measurable results.'"
MercuryNews.com | 11/14/2006 | Deal adds mobile social networking plan: "In a partnership that could herald a new era in social networking, Palo Alto start-up loopt plans to launch a new service today with Boost Mobile, one of the nation's biggest youth-oriented wireless phone companies. Boost's 3.8 million customers -- who are mostly under 25 -- will be able to create groups of friends and keep track of them using a combination of text messaging, pictures and the GPS technology embedded in most new mobile phones today."
Wired News: The Business SIde of Web 2.0: "Web 2.0 doesn't end with YouTube and MySpace. A new wave of plug-and-play applications shows many of the same ideas can work in business, and undercut expensive custom software typically used by giant corporations."
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