Drummer rocks the kettles brandishing brushsticks and barbeque sauce. Featuring David Suycott from the indie rock band Stabbing Westward, who wrote and performed the drum solo.
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BullsEye BBQ Drummer
Mobile video still growing but still small ...
MediaPost Publications - Mobile Video Audience Grew To 8 Million: MMetrics - 10/25/2007
THE U.S. MOBILE VIDEO AUDIENCE has grown by more than one-third this year to eight million, according to a new study by mobile market research firm MMetrics. With 6.8 million viewers, viral clips have proven to be the most popular category of mobile video.
Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies
“While search marketing has long been recognized as an effective direct response vehicle, it’s been largely overlooked by CPG companies who focus on brand advertising and promotional efforts to drive in-store purchasing,” commented Gord Hotchkiss, Chairman of SEMPO. “This study seeks to demonstrate the potential brand-building impact of search for CPG marketers.”
Millions of Consumers Use Search to Learn About CPG Products
Search appears to represent a significant marketing opportunity for CPG brands. The study found that a majority of U.S. consumers visited Web sites for CPG product categories during the three months ending April 2007, with search driving a significant percentage of visitors in all the categories. Food products represented the largest search marketing opportunity with nearly 44 million category site visitors searching. Baby products attracted 15.7 million searchers, followed by personal care products with 9.8 million and household products with 1.7 million.
The study also found that a substantial percentage of the visitors to category Web sites arrived as a result of a search query. Among visitors to baby products sites, 60 percent arrived via search, followed by 47 percent in food products, 27 percent in personal care products, and 23 percent in household products.
TV Viewing Habits - A Long March Uphill ...
Advertising Lab: future of advertising and advertising technology: TV Viewing, 1952-2007
Historical TV viewing activity among households, from about 4hr 48min a day in 1952-53 to 8.14 in 2006-07.
Bring on the IPTV Device Wars ...
SanDisk to debut USB drive, video service - Yahoo! News
Similar to using a USB drive to store and move data files, users of TakeTV can drag-and-drop video files stored on their computer — Fanfare downloads, home videos or other unrestricted video content from the Web — onto the device. Users can then plug it into the cradle connected to a TV.
A simple menu appears on the TV to scroll through the files for playback.
The TakeTV player is $99.99 for a 4 gigabyte model and $149.99 for an 8 GB one that can hold up to 10 hours of video. Fanfare, in a test stage, offers premium TV shows for $1.99 per download — roughly the same price as rival services, but SanDisk says it hopes to ultimately provide a broad mixture of free and ad-supported content as well as pay-per-download videos.
Fanfare's catalog at launch is small, with about 85 titles. It features TV shows from CBS, including "CSI" and "Survivor," Showtime, TV Guide, and Smithsonian Networks. Dozens of titles are being added each week, SanDisk said.
Convergence ... Was: Weird, Is: Strangely Normal
TV Wonder Combo 650 USB from ATI - New York Times
"For computer owners who want to see what convergence is all about, the TV Wonder Combo 650 USB from ATI, out this week for $150, will pump lots of television into a PC."
So let's get this straight: You plug this doo-hickey into your PC's USB port, and it gets over-the-air HDTV which you can watch live or record in a Tivo-like manner onto your PC's hard drive.
You plug it in. And it works.
Plug. And play.
Plug and play. No pay.
You think people are going to mind seeing commercials with that? (Maybe not.)
The Meth Minute 39: Internet People
It all started with South Park and the Star Wars kid, Numa Numa did his thing and the Back Dorm Boys lipsynced... An animated tribute to the internet people of the world. First episode of the series The Meth Minute 39. Animated by Dan Meth, with music by Dan Meth and Micah Frank.
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![[Faceboook]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tDDd2UUJ1JL1Q6T-ZH_MOFSxWthLi8HgYJzJyf_nr5aVo3eja8Ky8WP97Xkp258-1Hbe5Jy3cgUIzcZ9xsLkQRejpoksYzfC-Cp6evcfUnJr6REJYISDcGV2TmpaaHY96W2U7owHCbVsDCOpWUsxtGLTVd=s0-d)
Facebook Gets Personal With Ad Targeting Plan - WSJ.com
Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.
Eventually, it hopes to refine the system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area.
Pay attention to this ... Really ... Today ...
New Web Sites Aim for TV Experience - Los Angeles Times
Watching video online in small, fuzzy boxes is heading the way of rabbit ears.
Some highly anticipated Web sites are being modeled on making the experience of watching video online more like watching television. These sites rely on software that enlarges the interface so that it fills your computer screen -- from edge to edge.
This new wave of applications is led by Joost and includes VeohTV and Babelgum. Though all are in beta (testing) phases, the hype has been mounting -- leading many to claim the next big advance in online video is imminent.
- Veoh (Windows and Mac)
- Babelgum (Windows PC only)
- Joost (Windows and Mac; invitation only)
Women so do too use games online ...
50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren - MarketingVOX
Some 79 percent of those "family gamers" were female and 95 percent were age 30 or older - figures that closely reflect the overall casual gamer audience, according to PopCap.
As many as 44 percent of survey respondents identified themselves as mothers of children who play casual games, and 36 percent said they were grandmothers. Among males, 16 percent and 6 percent of respondents identified themselves as fathers and grandfathers, respectively.
Super Surfing Moms Rely Heavily on Search for Purchases - MarketingVOX
Moms rely heavily on search engines for both online and offline purchases, and when coordinating travel and planning a host of other activities, according to a study unveiled by DoubleClick Performics last week, reports MarketingCharts.
The "Searcher Moms - A Search Behavior and Usage Study" was conducted in cooperation with Microsoft and ROI Research.
"Of the nearly 1,000 moms surveyed, 89 percent use the internet at least twice per day, and 90 percent have been using it for more than seven years," said Stuart Larkins, VP of search for DoubleClick Performics. "A whopping 86 percent of respondents said search engines are the most efficient way to find information."
Graham Cousens writes ...
Interesting article entitled "Marketers Start to Use Social Networks for CRM
Instead of Ads" in Adage at the following URL:
http://adage.com/digital/article?article_id=119918
In addition to the article, I'd like to share a current State Farm campaign
that's happening on MySpace that is pretty cool.
In addition to a nifty microsite at http://nowwhat.com, they have a
community site at http://www.myspace.com/nowwhat.
Right now there is a 6 hour webcast concert featuring Linkin Park, My
Chemical Romance, Taking Back Sunday, Him and Placebo. In 3 weeks, they've
built up 65,000 friends.
MySpace is regarding this as best practice in leveraging their site.
Instead of Ads" in Adage at the following URL:
http://adage.com/digital/article?article_id=119918
In addition to the article, I'd like to share a current State Farm campaign
that's happening on MySpace that is pretty cool.
In addition to a nifty microsite at http://nowwhat.com, they have a
community site at http://www.myspace.com/nowwhat.
Right now there is a 6 hour webcast concert featuring Linkin Park, My
Chemical Romance, Taking Back Sunday, Him and Placebo. In 3 weeks, they've
built up 65,000 friends.
MySpace is regarding this as best practice in leveraging their site.
Essential Web 2.0 Reference ...
From quirky applications to venture-funded startups, a wide variety of new services are being launched leveraging Google’s APIs, helping users perform a multitude of tasks. Here is a non-technical introduction to some of the company’s most popular APIs and some of the most interesting applications built on top of them.
Dow does it the right way ...
Advertising Age - Rance Crain - Dow's Corporate Ads Have Great Chemistry, but Will Respect Follow?
The "Human Element" push, now a year old, has boosted Dow's brand-equity rating, as measured by Core Brand, 25%, but here's how Dow's CEO Andrew Liveris reckons the campaign will be successful: when a Dow employee in a bar anywhere in the world can tell the guy next to him where he works and get the response, "Oh, Dow. That's good."
Simple solutions, people ... Tag your ads with a short code not a URL.
Mobile Shortcodes Boosts Advertising Recall
The research revealed that 44% of mobile users between the ages of 18 and 60 fail to respond to advertising campaigns because they simply forget the brand name and contact details when the moment their interest was captured by the advertisement had passed - with many people wasting time later, trying to find the company, and eventually giving up.
Other key findings highlighted that more than one in three mobile users have sent a text message to a five digit shortcode, primarily in response to TV and radio advertisements, and competitions. When asked if they would find it useful using text as a response mechanism to an offline advertisement, to then be forwarded to a mobile internet site for more details, more than 51% of consumers said they would be quite keen or extremely keen to use it.
Like Gizmoz and Oddcast ...
Personiva
Personiva enables consumers to become brand stars, delivering higher levels of entertainment, brand engagement and community.
Personiva (pronounced Per-saw-niva) lets consumers relate to a brand’s personality through entertaining, personalized experiences, and then share them with friends, family and the rest of the world.
More on the recent Pew study ...
ClickZ: Pew Study: Web Users Want Professional Video
Sixty-two percent of online video viewers express a preference for video created by professionals, versus 19 percent who would rather watch video produced by amateurs. Eleven percent remains agnostic to the skill level of the creator. YouTube, which provides a mix of consumer-generated and professionally-produced video, is frequented by 27 percent of the online video audience.
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