USATODAY.com - Web-savvy news 'dinosaurs' take a page from history
"Now, a study released today by the Project for Excellence in Journalism finds that in 2005, mainstream news media began moving significant resources to online journalism, in some cases merging traditional and online operations.
That contrasts with 2004, when 'not only was there not a lot of visible innovation on (mainstream media) websites, but cutbacks on website staffing because they were a drag on revenue,' says project author Tom Rosenstiel.
'We are seeing a recognition that the Internet is not simply a place to repurpose what you are already doing,' he says. 'It's a new environment where you can produce more and where the potential, theoretically, is richer.'"
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