Advertising Age - ONLINE VIDEO AD EFFECTIVENESS VARIES WIDELY: "The top-performing ads can lead to a 37.8% lift in ad awareness while the bottom-performing ads barely registered any increase. And creating that online-ad awareness is the first step to moving the needle on other kinds of metrics, including message association, brand favorability and purchase intent."
Advertising Age
Logging you in...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment