Part of the partnership will include the use of Technorati's "Conversational Marketing System," which helps clients build sites and online communities around relevant issues, and by incorporating blog content and links to blogs, MediaPost reports (via MarketingVox). Technorati will also incorporate videos, photos, and other forms of social media.
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Ogilvy, Technorati Combo Helps Clients Track Blogs @ Media Buyer Planner
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