A New Breed of Branded Entertainment
Maurice Lévy, chairman and chief executive of Publicis Groupe (PUB); David Droga, creative chairman of New York City-based creative shop Droga5; and David Kenny, CEO of Digitas (both subsidiary companies of Publicis); were out West to talk up the launch of Honeyshed, a new Web site aimed specifically at providing only branded content. And though official word said that Microsoft wasn't doing anything but acting as host for the announcement, it's unlikely that its interest in the proposal is merely an act of selfless generosity.
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