Why Print Coupons?

Why print coupons when you can have them sent to your wireless phone? Sign up for Borders Mobile Alerts, and you’ll always have savings in hand when you’re at Borders! We’ll text you the featured Borders Shortlist coupon every week, as well as details about special offers available in store and online and information about books, music, and movies you’ll love.

Hello? Is anybody home? Coupons on your mobile phone ... Yeah. You'd think there'd be a few CPG or QSR companies that would want to try something like this out. Huh? There are?!?! Really?!?!

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