RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

RA DIOHEA_D / HOU SE OF_C ARDS - Google Code



The video version of this Radiohead music video has captured much attention. But his interactive version is the really fascinating version. In fact, you should not miss it. The drag-and-drop user control function works while Tom Yorke's face sings the song. You're in control. It's fantastic.

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Content is Content. But Can Content Replace Advertising?

From the Wall Street Journal: "...Model.Live tracks three models as they navigate casting calls, catwalks and airports for fashion weeks in New York, London, Milan and Paris. The first of 12 eight-minute episodes will debut Aug. 19 on-demand on Vogue.tv, a site that runs advertiser-sponsored videos and allows consumers to buy the featured products."

Vogue Models a New Reality Series - WSJ.com

Content like this is beginning to prove that online "shows" can attract a verifiable and sizable audience. The question remains if advertisers should strive to produce this kind of content -- as Holiday Inn Express has recently begun doing -- or just sponsor it. Should it be scripted like LonelyGirl15 and Quarterlife? Unscripted seems to be the more popular format, at least so far.

At least advertisers and content producers have a common goal. They both want to land a big audience. Though it appears the content producers are making most of the investment in R&D.

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