Texting Outpaces Calling On Mobile Phones

While the number of calls has remained relatively steady, text messages have shot up 450% in the last two years.

Not surprisingly, the biggest gap between calls and text messages is found among teenage mobile customers. Those ages 13 to 17 sent or received on average 1,742 text messages a month, compared to only 231 calls.

For those ages 35 to 44, the ratio was about even at 223 to 236. And for mobile users 45 and over, voice is still the preferred method of communication.

MediaPost Publications - Texting Outpaces Calling On Mobile Phones - 09/23/2008

And, as I beat this drum over and over, here is more evidence of the new generation gap.

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58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones - SlashPhone.com

Not terribly impressive ... yet. An audience of 58MM is good. Not yet great.

Twenty-three percent (58 million) of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.061116_Google_mobile_adsThe findings come from the bi-annual Mobile Advertising Report from Nielsen Mobile, a service of The Nielsen Company, and are based on a survey of more than 22,000 active mobile data users who used at least one non-voice mobile service in the fourth quarter.

58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones - SlashPhone.com

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