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Yahoo wants to turn itself into one big social network-driven site, and simultaneously open many of its core services to get users and developers thinking of Yahoo as their Internet hub. They’ve been talking about parts of this since last November. First were details about how webmail will serve as the social networking hub, followed by more tidbits in January. In March they joined the Google-led Open Social initiative. And they’ve made a series of announcements around Search Monkey which will allow third parties to enhance Yahoo search with structured data.
The New Yahoo: Sticky, Viral, And Most Of All, Friendly
Forget focus groups. Consumers are giving it straight to brands, and each other, via online social media in big numbers, according to a recent study by the Society for New Communications Research, Palo Alto, Calif."Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media" surveyed more than 300 active Internet users during February and March.The study found that 74 percent of respondents choose companies or brands based on customer service experiences shared by other Web users on the Internet. Eighty-one percent of those polled said they believe blogs, online rating systems and discussion forums give consumers "a greater voice" in customer service. However, only 33 percent of respondents felt that companies take customers' opinions seriously.
Survey: Web Generates Consumer Feedback
