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Last week we brought you a teaser of milkshake brand Frijj’s sinister web campaign, which featured sinister little girl Martha explaining that the town of ‘Four Ridges’ (a pun, we think) must be destroyed. Contagious caught up with creative team Ed Kaye and Alex Mavor, planner Ollie Gilmore and chief creative officer Jon Williams from Grey, London, to find out how…www.fourridgesmustbedestroyed.com
Contagious News Article
Lifestyles Condoms new series of online videos entitled Noah and Baron Talk Man Sh*t. The Webisodes, posted at www.lifestyles.com, run three to five minutes and depict American stand-up comedians Noah Starr and Baron Vaughn as they venture across Europe.
Lifestyles is looking to inform consumers about their product both by using humor and with open discussions about sex. "The Noah and Baron videos embrace the idea that safe sex can be fun sex at the same time," said Carol Carozza, vp of marketing at Lifestyles Condoms, Red Bank, N.J. "Boys will be boys, and girls will be girls, but safety and open lines of communication should always be top priority."The video shorts are representative of Lifestyles Condoms' advertising theme, "What's yours?" Agency AMP, Boston, handled production, which took place in The Netherlands, Sweden and Slovakia.
Lifestyles Condoms Aim for the Funny Bone
