Generally speaking, the ad agencies continue to demonstrate an unconscionable level of ignorance toward the power of search. Yes, there are a few brave souls championing search as the linchpin of tomorrow’s marketing successes (several write for MediaPost), but they’re lonely voices in a wilderness whose inhabitants still speak in the outdated acronyms of Gross Rating Points and think that online advertising means banners that nobody clicks on.Search Insider » Blog Archive » No Time For Gloom Or Doom!
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