techPresident – Ask Sarah Palin: CA Dems' Interactive Billboard Goes Live [UPDATED]

techPresident – Ask Sarah Palin: CA Dems' Interactive Billboard Goes Live [UPDATED]

Blogged with the Flock Browser

Fox to stream premieres for dorms

In a first, Fox will stream the premiere of "Fringe" and season opener of "Terminator: The Sarah Connor Chronicles" online at the same time as they bow on TV.

But there's a catch: Only computer users on college campuses will be able to log in to watch the simul-stream.

Move helps Fox expose the trend-setting college audience -- who are more likely to have computers than TVs in their dorm rooms -- to the shows. 

Computers logging into Fox.com from a college-based .edu domain will be given full streaming access to "Terminator" on Sept. 8, the same night it returns on Fox, and the series premiere of "Fringe" Sept. 9, when it launches on the net.

Fox to stream premieres for dorms - Entertainment News, TV News, Media - Variety

This is great. Audience segmentation has been greatly enabled by the roll out of client-server database technology. We can apply segmentation to nearly every form of communication we design. Why not!?!?

Blogged with the Flock Browser

Quote of the Day

Generally speaking, the ad agencies continue to demonstrate an unconscionable level of ignorance toward the power of search. Yes, there are a few brave souls championing search as the linchpin of tomorrow’s marketing successes (several write for MediaPost), but they’re lonely voices in a wilderness whose inhabitants still speak in the outdated acronyms of Gross Rating Points and think that online advertising means banners that nobody clicks on.

Search Insider » Blog Archive » No Time For Gloom Or Doom!

Blogged with the Flock Browser

Nielsen: Shoppers Remember, Appreciate Mall Advertising

"Nearly half of mall shoppers (47 percent) viewed content provided on the Adspace Mall Network, and of those viewers, 34 percent had an average recall of specific ads they saw on the network, revealed a new Nielsen Media Research study commissioned by Adspace Networks.

The results show that shoppers viewed the Smart Screens an average of 3.3 times per visit with an average total viewing time of 1.9 minutes (or 114 seconds). During that time, the average length of each view is 34 seconds. With advertisements on the “Smart Screens” lasting 10-15 seconds, each shopper sees nearly three spots per view. By the end of their mall trip, viewers of the Smart Screens will have seen nearly 10 spots on the network."

Nielsen: Shoppers Remember, Appreciate Mall Advertising - Media Buyer Planner

Another example of how "mass media" is moving outside. Personal media will dominate the home and devices. Now, my beef with reports such as this is that they tend not to provide comparative metrics. Is 47 percent good or bad compared to standard mall media?

Blogged with the Flock Browser

St. Ives Puts 'Happy Face' on Aging

Here's a case study in how to reach busy, grown-up women without relying on a media diet of TV, TV and TV.

Print ads in publications like Style, Us and People and online ads running on sites such as InStyle, iVillage and Epicurious direct women to a campaign site, GetAHappyFace.com. There, EVB combined product research information with portable digital content. Each product is paired with a widget or piece of content that fits with its purpose. For instance, the St. Ives protective cleanser information also includes a downloadable desktop weather widget that shows users the sun-intensity for the day. The warming scrub has an offer for a getaway weekend sweepstakes. The olive cleanser information offers bedtime happy-thoughts text messages. Other content includes a widget tracking personal goals, workout guide and e-card to thank friends and family.

St. Ives Puts 'Happy Face' on Aging

Blogged with the Flock Browser

Cable Firms Join Forces to Attract Focused Ads - New York Times

Bingo! Here's the proof. All TV will be INTERACTIVE TV ... but the change over is coming very fast.

In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.

For the last six months, executives from Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks have been meeting monthly, alternating between New York and Philadelphia.

Quarterbacking the initiative — code-named Project Canoe to emphasize that the companies must all work together — has been Stephen Burke, president of Comcast, and Landel C. Hobbs, the chief operating officer of Time Warner Cable.Getting the right advertisement to the right person, based on that individual’s own tastes and lifestyle, has been the promise of cable television for years and the reality of the Internet.

Cable Firms Join Forces to Attract Focused Ads - New York Times

Blogged with Flock