Fox to stream premieres for dorms

In a first, Fox will stream the premiere of "Fringe" and season opener of "Terminator: The Sarah Connor Chronicles" online at the same time as they bow on TV.

But there's a catch: Only computer users on college campuses will be able to log in to watch the simul-stream.

Move helps Fox expose the trend-setting college audience -- who are more likely to have computers than TVs in their dorm rooms -- to the shows. 

Computers logging into Fox.com from a college-based .edu domain will be given full streaming access to "Terminator" on Sept. 8, the same night it returns on Fox, and the series premiere of "Fringe" Sept. 9, when it launches on the net.

Fox to stream premieres for dorms - Entertainment News, TV News, Media - Variety

This is great. Audience segmentation has been greatly enabled by the roll out of client-server database technology. We can apply segmentation to nearly every form of communication we design. Why not!?!?

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MediaPost Publications - NBC's DealMeRss.com Explores Lead-Generation Rev Potential - 07/24/2008

NBC Universal's online offerings last week included a "Biggest Loser" cookbook, "Saturday Night Live" magnets and Hollywood studio tickets. Also on sale: a 70-inch HDTV for $28,000. Less costly were a laser printer and portable keyboard. "Heroes" T-shirts and "Friday Night Lights" DVDs? No-brainers. But NBCU challenging Best Buy?

While the products may be similar, NBCU has no such ambitions with its fledgling DealMeRss.com. The austere site--resembling e-commerce circa 1995--is an experiment by NBCU's emerging digital businesses group. It hopes to gain insight into how to capitalize on growing "lead generation" revenue opportunities online.

Over time, any conclusions could be applied to its current ventures--such as Petside.com and DriverTV--where ad revenues may be principal drivers, but other revenue streams would be welcome. With lead generation, site operators can collect a fee--perhaps up to 60 cents a pop--for directing consumers (or "qualified leads") to another site, where they might make a purchase.

MediaPost Publications - NBC's DealMeRss.com Explores Lead-Generation Rev Potential - 07/24/2008

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