MediaPost Publications - Premier Retail Networks Strikes Ad Deals for Interactive Shopping Carts - 10/10/2008

The first companies to advertise via the shopping cart displays are Unilever, Cadbury Adams, Bush's Baked Beans, American Greetings, and Church & Dwight Co., which includes brands like Arm & Hammer, Aim toothpaste, Arrid deodorants, and Scrub Free.

Their ads will appear on screens in Cabco's TV Karts in Wal-Mart, one of PRN's biggest retail partners.

MediaPost Publications - Premier Retail Networks Strikes Ad Deals for Interactive Shopping Carts - 10/10/2008

Oooo ... Looks like the "radical fringe" of marketing maniacs are adopting insane technologies in a desperate attempt to reach consumers because the death knell of advertising-as-we-knew-it has rung. (That's humor, people.) If we succeed in putting the right offer in front of the right consumer at the right time, our clients win. Growing the client's brand comes from a combination of positive messaging and effective marketing - getting the brand into the consumers' hands.

Sounds easy enough.

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MediaPost Publications - NBC's DealMeRss.com Explores Lead-Generation Rev Potential - 07/24/2008

NBC Universal's online offerings last week included a "Biggest Loser" cookbook, "Saturday Night Live" magnets and Hollywood studio tickets. Also on sale: a 70-inch HDTV for $28,000. Less costly were a laser printer and portable keyboard. "Heroes" T-shirts and "Friday Night Lights" DVDs? No-brainers. But NBCU challenging Best Buy?

While the products may be similar, NBCU has no such ambitions with its fledgling DealMeRss.com. The austere site--resembling e-commerce circa 1995--is an experiment by NBCU's emerging digital businesses group. It hopes to gain insight into how to capitalize on growing "lead generation" revenue opportunities online.

Over time, any conclusions could be applied to its current ventures--such as Petside.com and DriverTV--where ad revenues may be principal drivers, but other revenue streams would be welcome. With lead generation, site operators can collect a fee--perhaps up to 60 cents a pop--for directing consumers (or "qualified leads") to another site, where they might make a purchase.

MediaPost Publications - NBC's DealMeRss.com Explores Lead-Generation Rev Potential - 07/24/2008

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Mobile Insider » Blog Archive » Mobilizing The Mall Crawl

Imagine if you will a smart phone application that locates your current position in the shopping mall, searches for the item you want, and then directs you to the nearest store with your target in stock. Now, imagine if competing retailers knew from your search and eventual destination, where you were headed next and could send you ads keyed to the path you were taking. A competitor could poach you with a special discount, so you might buy those Adidas shoes from Foot Locker instead of the original destination. The mall could turn into an exciting place, where shop keeps actually vie for your business in real time.

Mobile Insider » Blog Archive » Mobilizing The Mall Crawl

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Games Girls Play - Video Game Feature - Yahoo! Video Games

It turns out boomer women do play computer games.And do they ever. The business of cranking out casual games--snack-sized alternatives to time-consuming fare like "World of Warcraft"--is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like "Diner Dash" is growing 20% year-over-year, according to the Casual Gaming Association.And while casual games appeal to everyone from pre-teens to old men (the world's richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle "T-bone"), women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.

Games Girls Play - Video Game Feature - Yahoo! Video Games

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Burger King Brands Subscription Mobile Games

Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.The games, developed in partnership with Seattle-based licensee Mobliss, offer a multi-level series of challenges in several virtual worlds. Players complete puzzles and skill games to earn a place in the Burger King’s court, completing tasks such as remembering how to make a Whopper, squirting ketchup while racing through a BK outlet, the King’s mansion and a goal called BK City.

Burger King Brands Subscription Mobile Games

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Who Says Women Don't Use The Net?!?!

More than 1 million copies of Suze Orman's "Women & Money" were downloaded after the announcement last week on Winfrey's television show that the e-book edition would be available for free on her Web site, http://www.oprah.com , for a period of 33 hours.

- Associated Press News

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