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To illustrate how the new life pattern research can be applied, Bowen provided the “Digital Outsider” with detailed data on the “mobile millennials” cluster. If you look at the illustration on this page, you’ll see a map with push-pin icons highlighting key intervals for reaching the valuable consumer targets, starting when they leave their homes in the morning and fill up their tank at a local gas station, to the video rental store they stop at on their way home from work or school in the evening.
“The idea is to map that back to where advertisers can most effectively intercept them during their daily life, so that they can reach them in the most contextually relevant environment,” Bowen explains.
Digital Outsider » Blog Archive » The Location Is The Message
"Far from being eclipsed by Web 2.0 and other emerging communications methods, consumer expectations suggest that email will be the workhorse channel around which future online communications will revolve," Cahill continued. "This tells us that email will be as central to online commerce and communications in the future as it is today. Organizations that build trust with consumers by implementing forward-looking online reputation management strategies will differentiate themselves and gain a long-term competitive advantage by establishing themselves as a trusted online brand."
Habeas Study Confirms Strong, Ongoing Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
Despite the best efforts of research firms to pump out data that seem to forecast how marketers are doing, complexity is growing faster than the ability of research firms to cut through it.
Why Tracking Marketing Is Now So Tough - Advertising Age - CMO Strategy
My mantra is and will continue to be - embrace complexity. Look, the fundamentals of great communication won't change - a simple story well told remains the gold standard for advertising. However, the means by which every brand story is told -- is expressed -- is now and henceforth shall be COMPLEX. Get used to it.
More than 1 million copies of Suze Orman's "Women & Money" were downloaded after the announcement last week on Winfrey's television show that the e-book edition would be available for free on her Web site, http://www.oprah.com , for a period of 33 hours.
- Associated Press NewsBlogged with Flock
