People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study.Boomers More Traditional Online - Not into Blogs, Social Networking
It's back to the drawing board for marketers, whose image-oriented email campaigns are increasingly being blocked by default and Web mail clients.
That's according to Jeanniey Mullen, Email Experience Council founder and a chief marketing officer at Zinio. The Email Experience Council, the email marketing arm of the Direct Marketing Association (DMA), released "Retail Email Rendering Benchmark Study." The 41-page study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot, and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.
"The results of this study underscore the importance of proactively designing email to compensate for image suppression," said Jordan Ayan, CEO of SubscriberMail, in a statement.
MediaPost Publications - Study: Image-Oriented Emails Not Getting Delivered - 06/06/2008"Far from being eclipsed by Web 2.0 and other emerging communications methods, consumer expectations suggest that email will be the workhorse channel around which future online communications will revolve," Cahill continued. "This tells us that email will be as central to online commerce and communications in the future as it is today. Organizations that build trust with consumers by implementing forward-looking online reputation management strategies will differentiate themselves and gain a long-term competitive advantage by establishing themselves as a trusted online brand."Habeas Study Confirms Strong, Ongoing Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
