Nielsen's long-awaited service to track out-of-home viewing, a co-venture, will begin yielding data later this summer. The system offers the tantalizing prospect of measuring viewing in bars, hotels and workout gyms--something networks have argued they don't receive credit for from advertisers. What will be called the Nielsen Out-of-Home Report--a joint venture with Integrated Media Measurement Inc. (IMMI)--was announced in April 2007 with an expected launch that September. Then the debut was postponed until this past April, and now again until this summer. It will be the first time that Nielsen provides any out-of-home viewing data. The data that covers viewing of national broadcast and cable networks will be culled from a panel of 4,700. Panelists will carry cell phones from AT&T that run the software that allows tracking of the exposure to programs (participants receive $50 a month). In addition to the national service, Nielsen will begin offering out-of-home data in six local markets by the end of the third quarter, according to a presentation by Nielsen Senior Vice President Kevin Svenningsen at the Promax industry event Wednesday. The six local markets--with 500 panelists each--to be tracked are New York, Chicago, Los Angeles, Miami, Houston and Denver.
MediaPost Publications - Nielsen To Debut Out-Of-Home Viewing Data - 06/19/2008
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Showing posts with label tracking. Show all posts
MediaPost Publications - Nielsen To Debut Out-Of-Home Viewing Data - 06/19/2008
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Habeas Study Confirms Strong, Ongoing Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
"Far from being eclipsed by Web 2.0 and other emerging communications methods, consumer expectations suggest that email will be the workhorse channel around which future online communications will revolve," Cahill continued. "This tells us that email will be as central to online commerce and communications in the future as it is today. Organizations that build trust with consumers by implementing forward-looking online reputation management strategies will differentiate themselves and gain a long-term competitive advantage by establishing themselves as a trusted online brand."Habeas Study Confirms Strong, Ongoing Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
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Phorm’s All-Seeing Parasite Cookie - Bits - Technology - New York Times Blog
Cookies have gotten a bad rap. They are a little bit of Internet technology that has been associated in some strands of popular discussion with the darkest strains of Big Brother online. In fact, cookies do help some Internet companies track some information about users, but there have been significant limitations on what they could see.One interesting aspect of the plans by Phorm, a company building an advertising targeting system, is that it has found a way to make cookies do what so many feared they could: track every page you visit on the Internet.Phorm has deals to work with the three largest Internet service providers in Britain, and it is trying to establish similar arrangements in other countries including the United States. Because Phorm’s system can actually watch all the traffic to and from your computer, it can modify cookies in ways that haven’t been used before.The point of all this is to follow users around the Web without tapping into the I.S.P.’s database of user names and other personal information.Phorm’s All-Seeing Parasite Cookie - Bits - Technology - New York Times Blog
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