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It turns out boomer women do play computer games.And do they ever. The business of cranking out casual games--snack-sized alternatives to time-consuming fare like "World of Warcraft"--is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like "Diner Dash" is growing 20% year-over-year, according to the Casual Gaming Association.And while casual games appeal to everyone from pre-teens to old men (the world's richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle "T-bone"), women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.
Games Girls Play - Video Game Feature - Yahoo! Video Games
Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.The games, developed in partnership with Seattle-based licensee Mobliss, offer a multi-level series of challenges in several virtual worlds. Players complete puzzles and skill games to earn a place in the Burger King’s court, completing tasks such as remembering how to make a Whopper, squirting ketchup while racing through a BK outlet, the King’s mansion and a goal called BK City.
Burger King Brands Subscription Mobile Games
Studies show that one-third of Internet users play online games at least once a week. Millions of children and teenagers play games on sites like Addicting Games, Miniclip Games and Disney.com, and social networking sites like MySpace and Facebook are also becoming popular platforms for gaming.A recent study by Grunwald Associates found that multitasking young people are often driven to online games by television shows and frequently interact with both media at the same time.
Online Games by the Hundreds, With Tie-Ins - New York Times
