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Justin Hall, chief executive at GameLayers, is busy turning Web surfing into a game. PMOG (Passively Multiplayer Online Game) layers game mechanics--via a Firefox extension--on top of daily browsing activities. Players can scatter booby traps and rewards across the Web, stumble across Web pages annotated with links and notes, or construct trails to favorite sites that entertain or inform the PMOG masses.
Gaming The System - Forbes.com
Analysis from Dynamic Logic's MarketNorms® database shows that advertising on Games & Contest (Gaming) Web sites¹ can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they access the Internet to play online games, according to Focalyst².
Dynamic Logic: Beyond the Click
MTV'S XFIRE HAS PARTNERED WITH Exent Technologies to launch an ad-supported prize competition that exists wholly within the "Call of Duty 2" PC game.The treasure hunt-style promotion, which runs on Exent's AdMuse dynamic content insertion platform, tasks gamers with finding and redeeming secret codes for a chance to win a copy of the newest game in the franchise, "Call of Duty 4".Members of Menlo Park, Calif.-based Xfire's online gaming community can access the treasure hunt while playing through the first five missions in the single-player version of "Call of Duty 2". The AdMuse platform is able to track the secret ad codes (or impressions) on a number of levels, including exposure time, how large the code appeared on screen, the angle it was viewed from and what percentage of it was seen. The data is periodically transmitted back to Xfire and the code sponsor.
MediaPost Publications - MTV's XFire Teams Up With Exent To Launch In-Game Ad Promotion - 04/10/2008
