Gaming The System - Forbes.com

Justin Hall, chief executive at GameLayers, is busy turning Web surfing into a game. PMOG (Passively Multiplayer Online Game) layers game mechanics--via a Firefox extension--on top of daily browsing activities. Players can scatter booby traps and rewards across the Web, stumble across Web pages annotated with links and notes, or construct trails to favorite sites that entertain or inform the PMOG masses.

Gaming The System - Forbes.com

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Contagious News - The Lost Ring by McDonald's

This week sees the launch of The Lost Ring, an ARG to neatly remind us that it’s not only the sexy advertisers - the movies, the games - that get to play in this space. In an odd yet intriguing pairing, fast food giant McDonald’s is sponsoring the game in conjunction with the International Olympic Committee.

Contagious News Article

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