This week sees the launch of The Lost Ring, an ARG to neatly remind us that it’s not only the sexy advertisers - the movies, the games - that get to play in this space. In an odd yet intriguing pairing, fast food giant McDonald’s is sponsoring the game in conjunction with the International Olympic Committee.Contagious News Article
This is required reading for anyone who works on a brand that is purchased by women. (Um ... everybody.)
Last year, "women's community" was the most visited and fastest growing internet category, tied with politics, according to a ComScore Media Metrix year-end report. The number of unique visits to women's community sites jumped 35% to almost 70 million from 52 million.What Women Want (on the Net, That Is) - Advertising Age - Digital
Blogged with Flock
The article cites a recent study that says 18% of all US restaurant orders will originate online in 2008. That's almost one in five, friends.
According to the article, ordering online is becoming increasingly popular for ordering lunch at work, where orders can be large and complicated.More Consumers are Ordering Meals on Web - eMarketer
Blogged with Flock
