IDC - Press Release

The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing. Video advertising will be the principal disruptor of Internet advertising over the next five years by attracting the most new marketing dollars. Its revenue will grow sevenfold from $0.5 billion in 2007 to $3.8 billion in 2012 at a compound annual growth rate (CAGR) of 49.4%. This growth will take place because brand advertisers will shift significant amounts of money into these video commercials, primarily from broadcast television and to a lesser extent from cable television.

IDC - Press Release

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HD Day Conspiracy Theory - Update

The set-top box, a necessary appendage for millions of cable television customers for decades, is moving toward extinction.A leading television manufacturer, Sony Electronics Inc., and the National Cable and Telecommunications Association said Tuesday they signed an agreement that will allow viewers to rid themselves of set-top boxes, yet still receive advanced "two-way" cable services, such as pay-per-view movies.In most cases, cable viewers also could dispose of another remote control since they could use their TV's control rather than one tied to the set-top box.

Wired News - AP News

So the cable companies are okay with letting us jettison our horrible set-top boxes. Nice. And once the functionality of receiving, recording, storing and retrieving our favorite programming is encased in the idiot box itself, then we can also receive, record, store and retrive over-the-air HD programs on demand. Cable remains valuable insomuch as it delivers dozens more channels through its pipe. But Xbox Live and Apple TV bring me everything through the Net. Tough call.

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Survey: Digital Ads to Surpass Traditional Within Five Years - 05/06/2008

More than half of media and entertainment executives expect digital advertising to surpass traditional ad revenue in the next five years.That's according to Accenture's 2008 Global Media Content Survey, in which 62% of executives said digital content would be monetized by a variety of approaches including search, sponsorships and performance-based advertising.The projections mark a big leap from today, when the Internet today accounts for less than 10% of marketing budgets overall. And the Accenture report suggests media bosses may be overestimating how well prepared they are for the digital era.

MediaPost Publications - Survey: Digital Ads to Surpass Traditional Within Five Years - 05/06/2008

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