Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ’08, Second Highest Quarter Ever

“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”

Internet Advertising Revenues Up 18.2% YOY, $5.8 Billion for Q1 ’08, Second Highest Quarter Ever



Quietly. Slowly. This enormous industry has grown into a beast. This is an exciting time in the media space. However, it is volatile. Hang tight.

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Survey: Digital Ads to Surpass Traditional Within Five Years - 05/06/2008

More than half of media and entertainment executives expect digital advertising to surpass traditional ad revenue in the next five years.That's according to Accenture's 2008 Global Media Content Survey, in which 62% of executives said digital content would be monetized by a variety of approaches including search, sponsorships and performance-based advertising.The projections mark a big leap from today, when the Internet today accounts for less than 10% of marketing budgets overall. And the Accenture report suggests media bosses may be overestimating how well prepared they are for the digital era.

MediaPost Publications - Survey: Digital Ads to Surpass Traditional Within Five Years - 05/06/2008

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