Porn passed over as Web users become social

Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru.

Porn passed over as Web users become social: author | Technology | Internet | Reuters

Pop the cork and pass the bubbly. I suppose it's safe to say the Web 2.0 era has officially arrived. When they write the history books, Web 1.0 will be remembered for spam, porn and phishing schemes. Yuck. With social media taking the Web 2.0 crown, what does Web 3.0 portend? Video? *.* on Demand?

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Big-name brands booking ads on Facebook

With millions of users riveted to social networking sites like MySpace and Facebook, big-name brands are venturing into the newly charted territory of social media advertising, seeking to unravel the real opportunities from the flurry of hype."They are reading about it a lot, their children are using it," said Ian Schafer, CEO and founder of Deep Focus, an ad agency that created Facebook campaigns for HBO, Coca-Cola and New Line Cinema. "And they are finding that the social media networks are too big to ignore."

Big-name brands booking ads on Facebook

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Skype Laughter Chain

Skype Laughter Chain

Here is another brilliant experiment in social media marketing. It's a smart twist on an idea we've seen used by Nike and Cuervo, for soccer and tequila shots respectively. However, by tying laughter to the Skype brand it raises the relevance of the Skype brand and brings the core product -- online telephony -- into sharper focus. The Viral Factory had a hand in this one. And it's an apt example of viral marketing.

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In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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