Big-name brands booking ads on Facebook

With millions of users riveted to social networking sites like MySpace and Facebook, big-name brands are venturing into the newly charted territory of social media advertising, seeking to unravel the real opportunities from the flurry of hype."They are reading about it a lot, their children are using it," said Ian Schafer, CEO and founder of Deep Focus, an ad agency that created Facebook campaigns for HBO, Coca-Cola and New Line Cinema. "And they are finding that the social media networks are too big to ignore."

Big-name brands booking ads on Facebook

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Traffic To Social Networks Bounces Back - 04/18/2008

Social networking sites appear to be breaking out of their winter downturn. After a two-month slide in traffic, Facebook bounced back by increasing to 35.5 million unique U.S. visitors in March from 32.4 million in February, according to comScore.Social networking rival and category leader MySpace also saw a traffic spike to 72.7 million after languishing around 68.5 million for the last three months. Even old school social site Classmates.com got a bump to 14 million visitors in March--up from 13 million the previous month, and 10 million in December.Blog networks also posted strong gains. Blogger climbed to 42.3 million from about 39 million, and Six Apart jumped to 13.7 million from 9.7 million. Bebo, acquired by AOL for $850 million in March, on the other hand, remained basically flat, increasing by only about 100,000 to 4.9 million.

MediaPost Publications - Traffic To Social Networks Bounces Back - 04/18/2008

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From MySpace to YourSpace - New York Times

Finally, we can point to the Web and say it's a mass medium. It's a reach medium. It's a frequency medium. It is a heavy medium.

The world’s largest social networking site, MySpace has grown far past being merely “a place for friends,” as its slogan states. With an estimated 110 million monthly active users, MySpace is undeniably a powerful tool for advertisers who seek reach and efficiency.

From MySpace to YourSpace - New York Times

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