UK online ad spend to overtake TV: report | Technology | Internet | Reuters

The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009, according to a report published on Monday.Britain has the most developed online advertising market in the world which the report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre said was worth 2.8 billion pounds ($5.6 billion) in 2007.

It said last year's 38 percent online ad growth was driven by the rising number of people online, the introduction of cheap laptops and the growing popularity of catch-up TV on the Internet through services such as Channel 4's 4oD."With broadband speeds on the up and consumers spending more time on more sites, the outlook for online advertising is rosy -- in fact we expect it to overtake TV in 2009 when it will become the UK's biggest medium," IAB chief executive Guy Phillipson said in a statement.

UK online ad spend to overtake TV: report | Technology | Internet | Reuters

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Now US Is Online, And How! - eMarketer

There are approximately 186MM Americans age 18+ while there are 188MM Americans online today.

Internet usage is becoming a daily habit in the US.Although growth has slowed to the low single digits in recent years—projected to be just 3.1% in 2008—US Internet users can be counted in the hundreds of millions.

Now US Is Online, And How! - eMarketer

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700 MHz wireless spectrum auction - Wikipedia, the free encyclopedia

Here's what is going down right now: The FCC is auctioning off the bandwidth that here-to-fore has been known as UHF television. These "channels" won't be needed for broadcasts when, in one short year from now, all over-the-air TV converts to digital (i.e. free over-the-air HDTV).

Who's buying? It's a silent auction. But reports come out daily. The wireless carriers are kicking each other and Google in the teeth to win the rights to operate this portion of the "broadcast" spectrum.

What's it mean for consumers? What was once known as UHF television becomes over-the-"air" programming on your mobile phone.

So, in one short year from right about now (well, Feb 17, 2009 to be exact), all "three screens" will be ready for prime time.

And how exactly are we supposed to run advertising on that?

The 700 MHz spectrum was previously used for analog TVs, specifically UHF channels 52 through 69. The FCC has ruled that the impending switch to digital television means that these frequencies are no longer necessary for broadcasters, due to the high spectral efficiency of digital broadcasts [1]. Thus, all broadcasters will be required to move to channels 2 through 51 as part of the digital TV transition.

700 MHz wireless spectrum auction - Wikipedia, the free encyclopedia

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From MySpace to YourSpace - New York Times

Finally, we can point to the Web and say it's a mass medium. It's a reach medium. It's a frequency medium. It is a heavy medium.

The world’s largest social networking site, MySpace has grown far past being merely “a place for friends,” as its slogan states. With an estimated 110 million monthly active users, MySpace is undeniably a powerful tool for advertisers who seek reach and efficiency.

From MySpace to YourSpace - New York Times

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