About Us | Peer39* Semantic Advertising Solutions

Based on natural language processing and machine learning, Peer39's patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe display and text advertising.

About Us | Peer39* Semantic Advertising Solutions

Do yourself a favor and re-read that sentence a couple more times. Let me try to translate: the "patented algorithms" are computer program calculations that "understand page meaning and sentiment" -- literally reading the content and understanding it -- by using "natural language processing" and "machine learning" -- so the computer program processes language the same way our brains do, and the computer gets smarter, better and more accurate as it goes along.

This isn't science fiction. Get your head out of the sand. It's a wonderful, phenomenal breakthrough in being able to target advertising messages to people who are receptive to the offer in the moment.

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MediaPost Publications - Advertisers Get Buzzed On YouTube With New Targeting Capability - 05/14/2008

With the latest targeting tool from YouTube, companies like Lionsgate have begun to ride the buzz on the video-sharing platform, running their in-video overlay ads on clips that are surging in popularity. Google quietly rolled out the tool on Tuesday, although it had been in development for several months, with Lionsgate as one of the pilot advertisers.YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it's rated, and how quickly it picks up views, to determine which clips are about to "go viral."

MediaPost Publications - Advertisers Get Buzzed On YouTube With New Targeting Capability - 05/14/2008

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Sorry, Boys, This Is Our Domain - New York Times

Research shows that among the youngest Internet users, the primary creators of Web content (blogs, graphics, photographs, Web sites) are not misfits resembling the Lone Gunmen of “The X Files.” On the contrary, the cyberpioneers of the moment are digitally effusive teenage girls.

Sorry, Boys, This Is Our Domain - New York Times

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