Today, 13 hours of video are uploaded to YouTube every minute, and we believe the volume will continue to grow exponentially.Official Google Blog: The future of online video
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Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts
13 Hours per Minute
YouTube - Shell Game Interactive Video
YouTube - Shell game hard - Straight from Google Labs. Notice the Google t-shirt in the background. This is a very good development for engagement in online video.
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MediaPost Publications - Advertisers Get Buzzed On YouTube With New Targeting Capability - 05/14/2008
MediaPost Publications - Advertisers Get Buzzed On YouTube With New Targeting Capability - 05/14/2008With the latest targeting tool from YouTube, companies like Lionsgate have begun to ride the buzz on the video-sharing platform, running their in-video overlay ads on clips that are surging in popularity. Google quietly rolled out the tool on Tuesday, although it had been in development for several months, with Lionsgate as one of the pilot advertisers.YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it's rated, and how quickly it picks up views, to determine which clips are about to "go viral."
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I Stand By the Term: The Convergence is Real
“Convergence” sounds like an idea tossed around in the 1990s that never came to pass. But don’t be fooled. Today, most video consumed online is snackable video—bite-sized entertainment—rather than a complete meal of TV episodes or full-length movies.brandedcontent.adage.com
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Hiking the trail blazed by lonelygirl - Los Angeles Times
The problem with open frontiers is that the people seeking to colonize them, to borrow a quote from Ms. South Carolina, simply "don't have maps." Which is why, almost two years after lonelygirl15, no Web series has established a viable, let alone profitable homestead.But this week, more wagons are arriving.Hiking the trail blazed by lonelygirl - Los Angeles Times
On Monday, Sony Pictures Television launched C-Spot, an online comedy channel featuring six sharply produced programs with enough short episodes to fill a 13-week season.And today, it's Jessica Rose herself. The almost-21-year-old actress from New Zealand will soon return to the online world as the star of "Blood Cell," a new horror-thriller from Web TV studio 60Frames Entertainment, directed by Eduardo Rodriguez. The show, whose trailer went up Tuesday night at deadcelldeadfriend.com, follows Rose's character, Julia, as she contends with an unseen murderer who will talk to her only via her fancy photo- and video-enabled cellphone. Which hopefully gets good reception because, as the name of the website suggests, if Julia's signal goes dead, a blond somewhere gets it.
Going along with the conventional wisdom about online audience-building, C-Spot and 60Frames will "syndicate" their shows, allowing them to play on several platforms. C-Spot shows will appear on Sony's Crackle, Hulu and AOL Video, while 60Frames can be seen on Bebo, Blip.tv, iTunes, MySpace and others. And everyone's on YouTube.
Revenue-sharing deals allow the creators to get a piece of the advertising pie no matter where their shows get watched.
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TiVo and YouTube to Deliver Web Video to TV - New York Times
Pick up the remote, turn on the television — and watch YouTube.The user experience envisioned by technology enthusiasts came a step closer to reality on Wednesday when TiVo, the maker of popular digital video recorders, announced a partnership with YouTube that will deliver Web video directly to users’ televisions.TiVo and YouTube to Deliver Web Video to TV - New York Times
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Hulu Launches: Great Product, Still Screwed - Silicon Alley Insider
The condundrum of making a business out of watching TV online continues to confuse even the most clear-minded of convergence watchers.
Hulu finally launches, adding Warner Bros. and Lionsgate. CEO Jason Kilar says 5 million people have viewed Hulu videos in the past month and that 80% of Hulu's videos are viewed at least once a month.Five million is an impressive number given that Hulu has been in a closed beta test, and as we said over the weekend, the product is great. As we also said over the weekend, however, we still have big doubts about Hulu as a business (see below). Judging from his quote in the NYT, CEO Jason Kilar is still optimistic that he can win over CBS and Disney as content partners, but as Michael Learmonth explained yesterday, this will be easier said than done.
Hulu Launches: Great Product, Still Screwed - Silicon Alley Insider
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Toyota Makes a Sharp Turn on the Web - WSJ.com
Toyota Motor's new comedy-themed marketing campaign for its 2009 Corolla sedan, to be rolled out on YouTube next week, is as much of a gamble for the video Web site as it is for the auto maker.Toyota Makes a Sharp Turn on the Web - WSJ.com
While online marketing is growing at a rapid clip, ad revenue for some of the biggest social-media sites such as YouTube and Facebook have failed to meet the sites' own forecasts. Part of the problem is that while they have become a hit with consumers by featuring content that is particularly interactive, they often continue to push advertising options that are far more static -- like banner or video ads on the home page.
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MediaPost Publications - YouTube Likely To Launch Live Video Service This Year - 03/03/2008
So, I can already watch YouTube on my Apple TV without a Mac or PC. When YouTube has “live” real-time video then it’s like TV on my Apple TV, right?
YOUTUBE IS REPORTEDLY PLANNING TO launch a live video service before the end of the year. Industry blogs TechCrunch and NewTeeVee reported late last week that YouTube co-founder Steve Chen admitted as much during a conversation with Pop17 videoblogger Sarah Meyers.MediaPost Publications - YouTube Likely To Launch Live Video Service This Year - 03/03/2008
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I'm F***ing Matt Damon Video
If you're not this f***ing funny, then don't f***ing try to make a f****ing viral video!
Sarah Silverman got Matt Damon to sing and dance in a music video for her boyfriend Jimmy Kimmel. She presented what may be the funniest video ever to Kimmel on Thursday night's show.I'm Fucking Matt Damon Video
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Casio Exilim - YouTube Capture Mode
How "normal" is YouTube™-brand consumer video sharing? How "mass" is the online video audience? What MORE justification for taking the Internet seriously as a bona-fide MASS MEDIA channel in the US do we need?!?!
Casio's Exilim Digital Cameras with the new YouTube™ Capture Mode makes it easy to upload and share your videos publicly or privately.Casio Exilim: Casio Advantage
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