Hitwise: Hulu Is Big With Boomers - Silicon Alley InsiderThe company says 47% of visitors to Hulu are 55 and older, compared to a mere 17% between the ages of 18 and 34, according to data collected during a four-week period ending March 15.That contrasts sharply with Nielsen Online numbers from February that said only 14% of Hulu's viewers were 55 and over, and 31% were between 18 and 34
The condundrum of making a business out of watching TV online continues to confuse even the most clear-minded of convergence watchers.
Hulu finally launches, adding Warner Bros. and Lionsgate. CEO Jason Kilar says 5 million people have viewed Hulu videos in the past month and that 80% of Hulu's videos are viewed at least once a month.Five million is an impressive number given that Hulu has been in a closed beta test, and as we said over the weekend, the product is great. As we also said over the weekend, however, we still have big doubts about Hulu as a business (see below). Judging from his quote in the NYT, CEO Jason Kilar is still optimistic that he can win over CBS and Disney as content partners, but as Michael Learmonth explained yesterday, this will be easier said than done.
Hulu Launches: Great Product, Still Screwed - Silicon Alley Insider
Blogged with Flock
