BusinessWeek: Digital Content Wherever You Want ItHow do you make digital entertainment more entertaining? A sprawling consortium of Hollywood content providers, consumer electronics companies, and Internet players said on Sept. 12 that its members are planning to develop a standard that will let consumers buy movies and other digital content once and play them almost anywhere, on any type of device, without the onerous restrictions that have hobbled the growth of digital downloads.
The consortium is called the Digital Entertainment Content Ecosystem (DECE). Its members have been working since May to create rules that will let consumers share their purchased content on a number of devices in the home, or stream them over the Internet to laptops, cell phones, or other electronic gear. "No matter where you are in the world, if you previously purchased Spider-Man 3, you should be able to access Spider-Man and stream it," Mitch Singer, the group's president, said in an interview.
Digital Entertainment Consortium Nears Tipping Point
MediaPost Publications - New MRM Chief Creative Reveals Plans For Agency - 06/02/2008
"In most big markets, MRMWW is already a full digital shop--the U.S., UK, Germany, China. If you look at Microsoft and Intel as examples, they already spend most of their marketing dollars on Web and digital efforts. As for the rest of our clients and surely for new business, I guess the question is not if, but when."MediaPost Publications - New MRM Chief Creative Reveals Plans For Agency - 06/02/2008
Hulu Launches: Great Product, Still Screwed - Silicon Alley Insider
The condundrum of making a business out of watching TV online continues to confuse even the most clear-minded of convergence watchers.
Hulu finally launches, adding Warner Bros. and Lionsgate. CEO Jason Kilar says 5 million people have viewed Hulu videos in the past month and that 80% of Hulu's videos are viewed at least once a month.Five million is an impressive number given that Hulu has been in a closed beta test, and as we said over the weekend, the product is great. As we also said over the weekend, however, we still have big doubts about Hulu as a business (see below). Judging from his quote in the NYT, CEO Jason Kilar is still optimistic that he can win over CBS and Disney as content partners, but as Michael Learmonth explained yesterday, this will be easier said than done.
Hulu Launches: Great Product, Still Screwed - Silicon Alley Insider
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