MediaPost Publications - Video Ad Study Shows High Engagement Rates - 08/18/2008Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.
The long-ballyhooed convergence of the Internet and TV is coming, perhaps within the next year, according to the top executive at Time Warner Cable.MediaPost Publications - Top TW Exec Promises Net/TV Will Converge - 06/03/2008
TWC will soon offer a device--a wireless cable modem--allowing the Internet to sync up to the big screen. And further "network everything in your home," per CEO Glenn Britt, although details were not provided.
Britt said Friday at an industry conference that "the idea that the Internet is separate is going to very quickly go away--you're going to get everything on whatever device you want." He noted that Apple TV has been an unwieldy "first step," and in general, it remains "pretty hard" to bring Internet streams to the TV.That, he said, will change in no more than two years. "It's going to be very easy," he said.
Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).
Other notable findings from March 2008 include:Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
“Convergence” sounds like an idea tossed around in the 1990s that never came to pass. But don’t be fooled. Today, most video consumed online is snackable video—bite-sized entertainment—rather than a complete meal of TV episodes or full-length movies.brandedcontent.adage.com
Results from Nielsen Online's online video measurement tool, VideoCensus, provide a demographic breakdown of the viewers, and a description of destinationsResearch Brief » Blog Archive » Who’s Watching What Video Online, And Where
Hitwise: Hulu Is Big With Boomers - Silicon Alley InsiderThe company says 47% of visitors to Hulu are 55 and older, compared to a mere 17% between the ages of 18 and 34, according to data collected during a four-week period ending March 15.That contrasts sharply with Nielsen Online numbers from February that said only 14% of Hulu's viewers were 55 and over, and 31% were between 18 and 34
The condundrum of making a business out of watching TV online continues to confuse even the most clear-minded of convergence watchers.
Hulu finally launches, adding Warner Bros. and Lionsgate. CEO Jason Kilar says 5 million people have viewed Hulu videos in the past month and that 80% of Hulu's videos are viewed at least once a month.Five million is an impressive number given that Hulu has been in a closed beta test, and as we said over the weekend, the product is great. As we also said over the weekend, however, we still have big doubts about Hulu as a business (see below). Judging from his quote in the NYT, CEO Jason Kilar is still optimistic that he can win over CBS and Disney as content partners, but as Michael Learmonth explained yesterday, this will be easier said than done.
Hulu Launches: Great Product, Still Screwed - Silicon Alley Insider
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