Beware of the Doghouse
JC Penney has been producing ambitious interactive campaigns for the past year. Here's the holiday 2009 effort. It's funny. Long. Very long. But funny.
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Showing posts with label viral video. Show all posts
Showing posts with label viral video. Show all posts
Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion
Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person. Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).
Other notable findings from March 2008 include:Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
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Toyota Makes a Sharp Turn on the Web - WSJ.com
Toyota Motor's new comedy-themed marketing campaign for its 2009 Corolla sedan, to be rolled out on YouTube next week, is as much of a gamble for the video Web site as it is for the auto maker.Toyota Makes a Sharp Turn on the Web - WSJ.com
While online marketing is growing at a rapid clip, ad revenue for some of the biggest social-media sites such as YouTube and Facebook have failed to meet the sites' own forecasts. Part of the problem is that while they have become a hit with consumers by featuring content that is particularly interactive, they often continue to push advertising options that are far more static -- like banner or video ads on the home page.
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