Turn On, Tune Out, Click Here - WSJ.com

Complete episodes of about 90% of prime-time network television shows and roughly 20% of cable shows are now available online, according to Forrester Research analyst James McQuivey. There are still notable holdouts, such as Fox's "American Idol" and current seasons of HBO series like "Entourage."

Turn On, Tune Out, Click Here - WSJ.com

Here we go. Another conspiracy theory: When the economy tanks, consumers will cut cable and keep broadband. Most of their favorite shows are online already anyway. Besides, we can't survive without Facebook. Now here comes a far-fetched (but eminently possible) prediction -- once the bad economy doesn't let up, consumers cut broadband and keep their mobile contracts. Why? We can't survive without Facebook. But we've got it on our phones already anyway.

In sum, the bad economy will accelerate the convergence. Discuss.

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Current TV to broadcast `tweets' during debates - Yahoo! News

During the debates, the network bent on viewer-created content will broadcast Twitter messages — or "tweets" — from viewers. In close to real time, Current will display comments on the screen while Sen. John McCain and Sen. Barack Obama face off.

Current TV to broadcast `tweets' during debates - Yahoo! News

Didn't see this one coming ...

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Will New Media Save Television Ads? - Mashable

So what might be a strategy going forward? As an avid watcher of television, particularly political news, complex dramas, and reality shows, I could imagine many scenarios in which incentives are created to watch shows in real time – viewers pose questions for the guest, guide alternative dramatic scenes, or decide what challenge the players have to perform. How cool would it be to watch Donald Trump, Sr. using Twitter on a BlackBerry in the middle of the live Apprentice finale? And the advertising underbelly is that you are statistically more likely to purchase paper towels, basketball sneakers, or a dream vacation cruise.

Will New Media Save Television Ads? - Mashable

What a great, original thought. In order to remain competitive in an increasingly time-shifted environment, TV content developers and the networks themselves will adapt. Of course they will. The audience can be given incentives to watch live. Only some formats will stick. But it's adaptation that drives innovation. Or vice versa.

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Dish and NBCU Team Up on Interactive Ads - TVWeek - News

TV Week

Dish Network’s satellite television service will provide interactive advertising capabilities to NBC television networks and owned-and-operated stations.Paying subscribers to the Dish service will have the option to use their remote controls to access more information, coupons and discounts from NBC advertisers, who now will be offered ways to reach consumers using the medium.“Inserting on-screen triggers in the full suite of NBCU networks allows viewers the ability to interact with an advertiser’s brand and request more information, a powerful proposition that we know to be valuable to both advertisers and viewers.” Dish Network VP of Advertising Sales Michael Finn said in a statement Wednesday.The service also is available on NBC channels on Dish Network’s digital video recorder service; the two companies say they will continue to work together to develop new interactive products to serve advertisers.

Dish and NBCU Team Up on Interactive Ads - TVWeek - News

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Internet TV Will Let You be a Couch Potato in Traffic | Autopia from Wired.com

USTelematics is skipping the satellites that KVH Industries and Sirius Backseat TV rely upon and betting on WiMax wireless technology to bring TV to your car. It will deliver IPTV to its Voyager in-car entertainment systems and has announced a "mobilecast" program called 4VDO that will deliver broadcast and video programming.

Internet TV Will Let You be a Couch Potato in Traffic | Autopia from Wired.com

We need this like a hole in the head. Or we can embrace this as a new revenue stream. I'll think the former, and work for the latter.

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TV ads losing steam, marketers say

The Hollywood Reporter

Traditional television advertising has become less effective in the past two years, according to 62% of marketers, and a majority are trying new ad formats and new video platforms, according to a study by the Association of National Advertisers and Forrester Research.The complete survey results will be revealed during the ANA's TV & Everything Video Forum on Feb. 28 in New York.

TV ads losing steam, marketers say

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