Dish and NBCU Team Up on Interactive Ads - TVWeek - News

TV Week

Dish Network’s satellite television service will provide interactive advertising capabilities to NBC television networks and owned-and-operated stations.Paying subscribers to the Dish service will have the option to use their remote controls to access more information, coupons and discounts from NBC advertisers, who now will be offered ways to reach consumers using the medium.“Inserting on-screen triggers in the full suite of NBCU networks allows viewers the ability to interact with an advertiser’s brand and request more information, a powerful proposition that we know to be valuable to both advertisers and viewers.” Dish Network VP of Advertising Sales Michael Finn said in a statement Wednesday.The service also is available on NBC channels on Dish Network’s digital video recorder service; the two companies say they will continue to work together to develop new interactive products to serve advertisers.

Dish and NBCU Team Up on Interactive Ads - TVWeek - News

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HBO seen selling shows on Apple's iTunes - Yahoo! News

Time Warner Inc's HBO cable network is expected to start selling shows on Apple Inc's iTunes digital entertainment service, with flexible pricing, a source familiar with the discussions said on Monday.

Episodes of some HBO shows are likely to be sold at more than the standard price of $1.99 per episode, the source said, marking the first time Apple has agreed to selling content at different prices in the United States.

HBO seen selling shows on Apple's iTunes - Yahoo! News

More ranting from me about the impact of HD Day (that's Feb 17, 2009 if you haven't marked your calendar yet). Conspiracy theories aside, the number of content-driven media companies re-positioning themselves for on-demand-all-the-time TV is exploding. To wit, HBO is one of the most successful of the wired era's subscription TV services. Why in the world would they sell shows on iTunes? Because we're only nine months away from going all-digital all-the-time in TV land. Here it comes.

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MediaPost Publications - Google Opens TV Ads To All U.S. Advertisers - 05/02/2008

Google has taken its TV ad-buying service, Google TV Ads, out of beta and opened it up to all U.S. advertisers--allowing businesses to reach up to 13 million Dish Network households via any of 94 cable networks, on a national, market-by-market or strictly local basis.To kick off the service, Google said it will cover up to $2,000 in costs for users to create their own TV commercials through its Ad Creation Marketplace. The campaigns must begin airing by June 30, and the advertiser must spend at least $2,000 weekly on its buy for four consecutive weeks.Advertisers using Google TV Ads launch their buys directly from their Google AdWords accounts. They can target their campaigns by markets, networks, dayparts, specific programs and even program content, such as "fashion" or "health." The service can also offer suggested plans based on desired demographics.

MediaPost Publications - Google Opens TV Ads To All U.S. Advertisers - 05/02/2008

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Stations Go 'Back' to the Future - 5/5/2008 - Broadcasting & Cable

The Backchannel model can work in a number of ways. Kokernak gives the example of watching John Mayer perform on Jimmy Kimmel Live, then using the remote to purchase the Mayer song on iTunes. Or, a viewer of an auto ad can click on an icon to get more information on the car (as well as local dealer information) sent to their Backchannel Web account. Instead of trying to remember a Website that pops up in an ad or a promo for The Office, a click sends the URL straight to the user's account.

Backchannel's true believers say interactive TV might've finally reached its tipping point. “The idea of convergence is as old as time, but no one's been able to come up with the K-I-S-S—Keep It Simple, Stupid—technology,” says WJAR President/General Manager Lisa Churchville. “[Backchannel] is simple and accessible, and you use it in a way that's extremely familiar—clicking your remote.”

Stations Go 'Back' to the Future - 5/5/2008 - Broadcasting & Cable

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MediaPost Publications - Verizon 'Supercharges' Growth With Nationwide Clear Spectrum - 04/07/2008

The first response to what Verizon plans to do with its newly acquired UHF bandwidth (formerly known as television!).

VERIZON WIRELESS UNVEILED PLANS FRIDAY to roll out a fourth-generation (4G) wireless network over the next three years with its newly acquired slice of spectrum.

MediaPost Publications - Verizon 'Supercharges' Growth With Nationwide Clear Spectrum - 04/07/2008

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TV ads losing steam, marketers say

The Hollywood Reporter

Traditional television advertising has become less effective in the past two years, according to 62% of marketers, and a majority are trying new ad formats and new video platforms, according to a study by the Association of National Advertisers and Forrester Research.The complete survey results will be revealed during the ANA's TV & Everything Video Forum on Feb. 28 in New York.

TV ads losing steam, marketers say

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