MediaPost Publications - Mobile Video Audience Grew To 8 Million: MMetrics - 10/25/2007
THE U.S. MOBILE VIDEO AUDIENCE has grown by more than one-third this year to eight million, according to a new study by mobile market research firm MMetrics. With 6.8 million viewers, viral clips have proven to be the most popular category of mobile video.
Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies
“While search marketing has long been recognized as an effective direct response vehicle, it’s been largely overlooked by CPG companies who focus on brand advertising and promotional efforts to drive in-store purchasing,” commented Gord Hotchkiss, Chairman of SEMPO. “This study seeks to demonstrate the potential brand-building impact of search for CPG marketers.”
Millions of Consumers Use Search to Learn About CPG Products
Search appears to represent a significant marketing opportunity for CPG brands. The study found that a majority of U.S. consumers visited Web sites for CPG product categories during the three months ending April 2007, with search driving a significant percentage of visitors in all the categories. Food products represented the largest search marketing opportunity with nearly 44 million category site visitors searching. Baby products attracted 15.7 million searchers, followed by personal care products with 9.8 million and household products with 1.7 million.
The study also found that a substantial percentage of the visitors to category Web sites arrived as a result of a search query. Among visitors to baby products sites, 60 percent arrived via search, followed by 47 percent in food products, 27 percent in personal care products, and 23 percent in household products.
Advertising Lab: future of advertising and advertising technology: TV Viewing, 1952-2007
Historical TV viewing activity among households, from about 4hr 48min a day in 1952-53 to 8.14 in 2006-07.
SanDisk to debut USB drive, video service - Yahoo! News
Similar to using a USB drive to store and move data files, users of TakeTV can drag-and-drop video files stored on their computer — Fanfare downloads, home videos or other unrestricted video content from the Web — onto the device. Users can then plug it into the cradle connected to a TV.
A simple menu appears on the TV to scroll through the files for playback.
The TakeTV player is $99.99 for a 4 gigabyte model and $149.99 for an 8 GB one that can hold up to 10 hours of video. Fanfare, in a test stage, offers premium TV shows for $1.99 per download — roughly the same price as rival services, but SanDisk says it hopes to ultimately provide a broad mixture of free and ad-supported content as well as pay-per-download videos.
Fanfare's catalog at launch is small, with about 85 titles. It features TV shows from CBS, including "CSI" and "Survivor," Showtime, TV Guide, and Smithsonian Networks. Dozens of titles are being added each week, SanDisk said.
TV Wonder Combo 650 USB from ATI - New York Times
"For computer owners who want to see what convergence is all about, the TV Wonder Combo 650 USB from ATI, out this week for $150, will pump lots of television into a PC."
So let's get this straight: You plug this doo-hickey into your PC's USB port, and it gets over-the-air HDTV which you can watch live or record in a Tivo-like manner onto your PC's hard drive.
You plug it in. And it works.
Plug. And play.
Plug and play. No pay.
You think people are going to mind seeing commercials with that? (Maybe not.)