Like Gizmoz and Oddcast ...

Personiva enables consumers to become brand stars, delivering higher levels of entertainment, brand engagement and community.

Personiva (pronounced Per-saw-niva) lets consumers relate to a brand’s personality through entertaining, personalized experiences, and then share them with friends, family and the rest of the world.

More on the recent Pew study ...

ClickZ: Pew Study: Web Users Want Professional Video
Sixty-two percent of online video viewers express a preference for video created by professionals, versus 19 percent who would rather watch video produced by amateurs. Eleven percent remains agnostic to the skill level of the creator. YouTube, which provides a mix of consumer-generated and professionally-produced video, is frequented by 27 percent of the online video audience.

Social video arrives to herald the dawn of Web 3.0 ...

Broadcaster Launches Social Video Network - 7/25/2007 1:02:00 PM - Broadcasting & Cable
Broadcaster Inc. has launched a two-way interactive video and chat tool to complement their current interactive community. Users can broadcast to one another using a webcam interface with interactive controls.

Users can choose to air their feeds live or record them for later, and can communicate one on one or one to many, depending on their needs. The interface will feature three windows and a text chat: the first window will have the user’s feed, the second will feature the people the user has selected to view, and the final window will show the people who are watching the user’s feed.

More support for online video ...

Pew Internet & American Life Project

Pew Internet: Online Video
Fifty-seven percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.

The Pew Internet & American Life Project's first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

Casual gaming is still the next, next big thing ...

Future Bright for Ad-Supported Casual Gaming - MarketingVOX
Casual gamers are serious about their gameplay, with 28 percent reporting they clock more than nine sessions per week - and 32 percent of those sessions lasting at least an hour, according to last year's survey.

Some highlights of the current casual-gaming survey:

* Some 83 percent of survey participants - casual gamers - are willing to view a 30-second ad in order to play a game for free.

* 53 percent are willing to purchase the game only after they have played with a trial version. Of this segment, 54 percent say they would decide whether they are willing to purchase a game within 60 minutes of play time.

* The percentage of survey participant that rely on promotional emails for more information about new games rose from 14 percent last year to 34 percent.

* The percentage of survey participants that use gaming websites to find out about new games rose from 28 percent to 45 percent.

Video calls on mobile phones arrive in the US ... finally! ...
AT&T Video Share Arrives in Nearly 160 Markets Nationwide
AT&T Inc. has announced the nationwide launch of AT&T Video Share in nearly 160 markets. Video Share is the first-ever service in the U.S. that enables users to share live video over their wireless phones while on a voice call.

Throw your allergy to complexity out the window ...

Forrester: ‘Social Technographics’ a Prerequisite for Social Strategy - Marketing Charts

Before brands and online publishers attempt to deploy social technologies, they must understand their target audience - specifically its social “technographic” make-up - and only then create a social-computing strategy, according to a just-released a Forrester Research report titled “Social Technographics: Mapping Participation in Activities Forms the Foundation of a Social Strategy.”

The term refers to the levels of audience participation in social computing rather than specific technology adoption, writes the report’s lead author, Charlene Li. Forrester groups users into six participation categories, using a ladder metaphor, with “Inactives” at the bottom rung and “Creators” at the topmost rung.

Not surprisingly, the Inactives constitute the majority (52%) of US adult online consumers - followed by, in ascending hierarchical order, Spectators (33%), Joiners (19%), Collectors (15%), Critics (19%) and Creators (13%).


The vast majority of agency people - creatives, account managers, media, planners, et al - express to me their avoidance of ideas and strategies that sound too "complex." I think it's time to re-think that. There's no way to deal with today's media without wholly embracing its complexity. And it's only getting more dense. There's no simple way out of this anymore.

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Revenge of the Ad Nerds, pt. XIII ...

DRTV spots being watched: TiVo
The least fast-forwarded television campaigns in April were dominated by direct response ads that ran during the day.

That was a key finding from TiVo Inc.’s first Top Commercial Rankings report. Using TiVo’s Stop-Watch service’s ability to track consumer viewing behavior on a second-by-second basis, in both Live and Timeshifted viewing context, TiVo will release these reports monthly.

Mall-vertising metrics are up, and they're good ...

The Nielsen Company

Study Reveals Shoppers Watch Mall Advertising
Nearly half of mall shoppers (47 percent) viewed content provided on the Adspace Mall Network and, of those viewers, 34 percent had an average recall of specific ads they saw on the network, according to a study by Nielsen Media Research. Adspace Networks, owner of the largest in-mall digital video advertising network in the country, commissioned Nielsen Media Research to measure the percentage of mall visitors viewing their Smart Screens, including each viewer's frequency and duration.

The ads follow the viewer ... Creepy ... But Effective ...

Heavy to Launch 'Sequential Advertising' is set to launch what it is calling “sequential advertising,” a new offering that will provide advertisers with the ability to run a series of spots featuring a continuous narrative during the course of a video program or content block, which may eventually contain elements of branded entertainment.

File under: The end of advertising as we know it ...

Advertising Lab: Skip Ads With Hand Wave
"Scientists [Dr Prashan Premaratne and Quang Nguyen] have come up with a box that lets television viewers change channels, switch on the DVD player or switch off an irritating presenter with the wave of a hand. The controller's built-in camera can recognise seven simple hand gestures and work with up to eight different gadgets around the home."

File under: WTF ...


PocketTweets: Twitter For Your iPhone
PocketTweets is a Web-based Twitter client for the Apple iPhone. See the latest tweets from your contacts, update your status remotely, or see what's happening around the world by viewing the public timeline. -- all via EDGE or WiFi.

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First signs of YouTube mainsteam-ism ... "YouTube Inside" ...


Hands on with Casio's YouTube digital camera - Yahoo! News
Casio Computer has developed its first digital cameras with a video mode optimized for YouTube. They come with software that can upload clips to the popular video-sharing Web site with a single click.

More BW widget propaganda ... er, coverage ... logo
Online Extra: Living in a Widgetized World
With widgets, any page on the Web can be your point of sale. Marketers met at a conference to figure out how to spread them far and wide

Sittin' on a fence over Widgets ... logo
BusinessWeek seems to think that widgets will tip the Web 3.0 era into being. I remain skeptical. Little tiny apps seem to be nice to have, but the "next big thing"? I don't know.

The Next Small Thing
Bits of code called widgets open the door to viral marketing across social networks. Silicon Valley sees them as a Web revolution in the making

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Tailgate: Fully Transactional Web 2.0 Banners
ailgates technology delivers ecommerce transactions from the banner itself. Essentially users can purchase items by interacting with the banner as opposed to having to click through to another page. The benefits from web sites owners are immediately obvious: using Tailgate, advertisements will no longer take users from their sites. For advertisers, capturing impulse buyers just became that much more easy.

Live Earth Breaks the Record ...


Live Earth Internet streaming sets record: MSN | Technology | Internet | Reuters
The Live Earth global pop concerts on Saturday broke a record for an online entertainment show by generating more than 9 million Internet streams, Microsoft Corp. Web portal MSN said.

Women Rule the Net ...

Women: Internet Is Indispensable - Marketing Charts
Women not only outnumber men online but also rely on the internet for the conduct of their daily lives - so much so, that two-thirds (66.1%) of online women say their lives would be disrupted if they were left without internet access for a week, according to a recent Burst Media survey.

Some 66.1% of surveyed women say their daily routine would be disrupted - and 43.6% say significantly so - if internet access were not available for a week, according to Burst, which in June surveyed some 1,800 women age 25+ who visit content sites.

A visitor looks at new G-series Aquos LCD TVs from Sharp Corp. at a launch event in Tokyo July 2, 2007. The TV features a compact design with the industry's thinnest profile of 8.1 cm and the double-speed 120-Hz frame rate LCD panel for fast-motion images. A new generation of super-thin, power-sipping displays is making its way to the market, stretching battery lives to new limits and perhaps one day posing a challenge to heavier, energy-gobbling LCDs.

New generation of lighter displays to take on LCDs - Yahoo! News
A new generation of super-thin, power-sipping displays is making its way to the market, stretching battery lives to new limits and perhaps one day posing a challenge to heavier, energy-gobbling LCDs.

New screens that glow on their own are taking on their clunkier liquid crystal display rivals -- which require powerful backlighting -- by producing sharper video images for smartphones, game consoles and portable media players.

But industry watchers say it will be years before a clear winner -- if any -- emerges with the clout to outdo LCDs.

Organic light-emitting diode (OLED) and bi-stable technologies are the most likely challengers to LCDs.

An OLED screen uses as much as 40 percent less power than a comparable LCD and could be twice as thin because it does not need backlighting.

In case you were wondering ...

Online Video, Social Networking to Drive Global Digital Lifestyle · MarketingVOX
Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest "Face of the Web," Ipsos Insight's annual study of Internet and Technology trends, writes MarketingCharts.

Internet users have grown accustomed to streaming and downloading music in the past three years, and now it's apparently online video's turn.

Participation in online video activities is climbing quickly in many developed markets of the world, and that growth is most prevalent within the US, Ipsos said.

Well over one-third (36 percent) of recent adult US Internet users have watched a TV show or other video stream online, compared with 28 percent at the end of 2005, and three-quarters of those users have done so in the previous 30 days, Ipsos found.

YouTube Owns Online Video ...

YouTube visits larger than rivals combined: survey -
The U.S. market share of visits to YouTube, which Google Inc. bought for $1.65 billion last November, rose 70 percent from January through May, online audience measurement firm Hitwise Inc. said in the survey published on Wednesday.

By contrast, visits to the next 64 largest sites tracked by Hitwise rose only 8 percent during 2007's first five months.

"As of May 2007, YouTube's market share was 50 percent greater than those 64 sites combined," Hitwise research director LeeAnn Prescott said in a summary of her firm's data.

YouTube's share of the U.S. online video market was 60.2 percent in May, according to Hitwise. Its closest rival, News Corp.'s MySpace Videos site, had 16.08 percent of market share, the survey of Web surfing habits showed.

YouTube's sister site, Google Video, held 7.81 percent, while Yahoo Inc. had 2.77 percent and Microsoft Corp.'s MSN, 2.09 percent, according to the study.

Start-up Metacafe ranked No. 8 in U.S. visitors to video sites with 1.07 percent, Time Warner's AOL Media had 0.94 percent and Veoh was No. 10 at 0.86 percent, Hitwise said.

The "semantic Web" is coming, be afraid ... (or not) ...

Web 3.0: No humans required - July 1, 2007
To take the Web to the next level -- to move from Web 2.0 to Web 3.0 -- the information in those documents will have to be turned into data that a machine can read and evaluate on its own. Only then will computers be able to take over tasks we now do by hand: find the nearest restaurant, book the best flight, buy the cheapest CD.

Think of it as the difference between two dimensions and three dimensions. "People will see the Web start to become smarter," Spivack says. "Eventually it will have some reasoning capabilities built into it."

Yahoo "SmartAds" introduce behavioral banner ad targeting ...


The Next Net: Yahoo's SmartAds Offer Better Targeting
Yahoo is slowly but surely trying to make its display ads just as relevant and targeted as Google's search ads. It is beginning to test what it calls SmartAds, graphical Web ads that can be customized in an automated fashion to the demographics of the audience most likely to see them.