How Much Longer ...

MediaPost Publications More Entertainment on Computer Than TV for Millenials 01/29/2009
According to Deloitte's State of the Media Democracy survey, three-quarters of Millennials (ages 14 to 25) view the computer as more of an entertainment device than their television. Ed Moran, Deloitte director of product innovation, notes that "This (early-adopter) generation of consumers was the first to be raised on the Internet and is united across borders and cultures by their digital media preferences, so the implications for global marketers are unprecedented."

Across five surveyed countries, Millennials are the most active in gaming, music and Internet use for socializing:

* 80% of Millennials are regularly searching, downloading and listening to music over the Internet
* 73% are also regularly socializing online (via social networking sites, chat rooms or message boards)
* 59% of Millennials use their mobile phone as an entertainment device, versus an average of 33% of all consumers.
* Millenials are spending one-third less time watching their television than are other generations.


I hope I'm not alone in feeling alarmed by these numbers. Don't get me wrong. I'm so pleased to see the convergence finally come to fruition. But I'm afraid that most agencies and clients are completely unprepared to adjust their assumptions and expectations for marketing their goods, services and brands.

Somebody get Rachel Maddow to talk me down ...

The End of Advertising (Agencies) ... - Rich Media Landing Pages

This is getting kind of silly. Agency services are going to get hammered in this economy. Clients want turn-key convenience and two-guys-in-a-dorm-room pricing. And the Internet is making it possible. Still not a good idea. But it can be done.

unit9 » house reel

Great Heinekin microsite from unit9.

Great holiday viral from AKQA. Bless their souls.


ABC News: Digital TV Switch Put on 4-Month Hold
The Senate on Monday voted unanimously to postpone the upcoming transition from analog to digital television broadcasting by four months to June 12 — setting the stage for Congress to pass the proposal as early as Tuesday.
PHOTO The U.S. Senate passed a bill on Monday to delay the nationwide switch to digital TV signals, giving consumers nearly four more months to prepare.

This is a test

Our Culture & Benefits | Nestlé Purina Jobs, Careers & Internships
Proud but not arrogant, professional but still fun, Nestlé Purina associates are intelligent, well-rounded, and team-oriented. Associates treat each other with respect.

Inauguration Day | Popular Science

You should see this full size. Click the link above.

Now this is what I call ... Personal Branding !!!

"Invisible" Black Light Tattoos - Advertising Lab: future of advertising and advertising technology

Apparently, the meme of the "invisible" tattoos done in blacklight reactive ink has gone viral, but there aren't many details about the artist known only as Richie.


If we tattoo Unicode symbols on people, then their friends can take a photo with their mobile phones and download free ringtones off of each other's butts. Think it over.

Online Display Ads Spark Search and "Discovery"

MediaPost Publications - Display Ads Lift Searching - 01/05/2009
According to 12 months of proprietary Specific Media Ad Effectiveness data, by comScore, display advertising significantly lifts Online search activity. The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers.

Mobile ... Bet on it ...

MediaPost Publications - U.S. Mobile Broadband Users To Surpass 140 Million By 2013 - 01/07/2009
More than 140 million U.S. consumers will be paying for mobile broadband services in 2013--up from 46 million in 2008, according to a new study by Parks Associates.

The research firm also predicts in its "Mobile Broadband: Beyond the Cell Phone" report that the number of smartphones sold in five years will more than triple to 60 million as multimedia devices go mainstream.

"Consumers will grow more comfortable with mobile broadband, and the service will become part of their daily lives, as they will be able to surf the Web, play games, share pictures, and connect via social networks from anywhere," said Anton Denissov, a research analyst at Parks Associates.

Patience Young Skywalker ... Social Media's Death Is A Mistaken Forecast ...

Cisco adds social networking to its forte | Digital Media - CNET News
Scheinman believes that social networking is the most important way for marketers and big media companies to reach consumers. Consumers are using sites such as YouTube and Facebook to share media, like videos, music and pictures. He also believes that media companies can combat piracy by offering fans an interactive experience through their own branded Web sites.

"In many ways digital destroys the value proposition for media," Scheinman said. "Other people can rip off the content and monetize it, aggregate it, and take pennies for it."

"Eos offers the answer to this," he explained. "If media companies allowed people to interact with the music or the video and do some things it with it, it enhances the experience and makes the brand more powerful. Eos won't stop piracy entirely. But at the very least it lets the media companies put up a fight by allowing the audience to participate."

The Convergence Gets Real in 2009 ... Watch Out ...

Yahoo unveils partners for Web TV push at CES | Technology | Internet | Reuters
Ever since the dawn of the Internet Age, tech companies have been promising to bring "convergence" of the online and TV universes, but those efforts have failed to take off with consumers who have found such products difficult to use.

The new TVs announced on Wednesday will be in the market as early as the spring and will support widgets -- small Internet applications -- that run alongside broadcast TV content, but not over it.

The applications can be used for a wide array of Web activities, like watching videos on Google Inc's, social networking on News Corp's, tracking stocks and sports teams, buying and selling on eBay, messaging friends using Twitter, or using Yahoo's own photo-sharing website Flickr.

The widgets will allow viewers more interaction with the programs they're watching, Yahoo said. There will also be applications based on Yahoo-branded services such as Yahoo Finance.

Once These Reports Foretold Slowness For Just The "Web" ... All Things Must Pass

MediaPost Publications - Report: Mobile Video Adoption At Plateau - 01/09/2009
The audience for mobile video is growing, but remains limited to only about 5% of all U.S. cell phone subscribers, according to a new report from Nielsen Mobile.

Holding back the spread of mobile video are factors including a lack of consumer awareness, high cost and a dearth of compelling content. So while 109 million subscribers have video-capable devices, only 10.3 million are using them to watch video.

Gesture Interface by Toshiba

This video shows a Wired reporter using Toshiba's "Minority Report" interface. As he says, it's all based on existing tech. So it's pretty much ready for market. That's been my theme for the past year or so. Ready.