Online Display Ads Spark Search and "Discovery"

MediaPost Publications - Display Ads Lift Searching - 01/05/2009
According to 12 months of proprietary Specific Media Ad Effectiveness data, by comScore, display advertising significantly lifts Online search activity. The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers.

No comments:

Post a Comment