The best approach to attaining viral lift-off is an active seeding strategy. Seeding is the process of tapping people with a known propensity for sharing your content. Seeding significantly increases the probability that a widget or social application will find an audience, get installed, and be shared.MediaPost Publications - How Seeding Can Produce Viral Velocity For Widgets And Social Applications - 07/29/2008
I don't like to toot my own horn. But, geez, it's not like I haven't been saying this EXACT stuff for the past 18 months. Oh ... except for the math part from Forrester. Levity, friends.