Big Idea ... for a Milkshake Beverage?!?!


Last week we brought you a teaser of milkshake brand Frijj’s sinister web campaign, which featured sinister little girl Martha explaining that the town of ‘Four Ridges’ (a pun, we think) must be destroyed. Contagious caught up with creative team Ed Kaye and Alex Mavor, planner Ollie Gilmore and chief creative officer Jon Williams from Grey, London, to find out how…www.fourridgesmustbedestroyed.com
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