Skype Laughter Chain

Skype Laughter Chain

Here is another brilliant experiment in social media marketing. It's a smart twist on an idea we've seen used by Nike and Cuervo, for soccer and tequila shots respectively. However, by tying laughter to the Skype brand it raises the relevance of the Skype brand and brings the core product -- online telephony -- into sharper focus. The Viral Factory had a hand in this one. And it's an apt example of viral marketing.

Blogged with the Flock Browser