DIY Commercials via Google AdWords
SpotMixer, which offers self-service tools tosmall- and midsized-advertisers for creating TV commercials online, said Wednesday that customers can now distribute their ads through Google AdWords and its TV Ads service.
Google recommends a variety of specialists to produces commercials, but they are now promoting the notion of do-it-yourself production through SpotMixer. As soon as customers have created ads on SpotMixer, they can setup their campaign using Google TV Ads with existing AdWords accounts.
Is this the end of advertising as we know it? Not likely. Sounds more like the end of cable-access-advertising as we know it.
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