In Radiohead's new video for "House of Cards" from the album "In Rainbows", no cameras or lights were used. Just data.RA DIOHEA_D / HOU SE OF_C ARDS - Google Code
How exactly this admittedly stunning visualization technique can be used in marketing is an open question. I can see it appropriated by filmmakers for commercials or features. No sweat. It holds promise for banner ads, too.
But it's a treatment, not an idea. And the difference between the two is monumental.
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