Robert Rasmussen understands the challenges of creative integration better than most art directors from traditional agencies. The 39-year-old R/GA executive creative director on Nike made the move to the digital agency last July after working at JWT and Wieden + Kennedy.Q&A: Robert Rasmussen
At W+K, Rasmussen led one of the first "fractured narrative" campaigns for Sega Beta 7 in 2004, using various Web sites, viral video, blogs, TV, print and direct mail. For JWT's JetBlue account, he combined digital and traditional creatives into a single team that conceived "Story Booth" in 2006, an interactive video installation that gathered stories from airline fans for use across multiple online and offline channels.
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